Projects
Brand Storytelling / Sustainability / Documentary / Content Production
Yungas Coffee
2025
Content & Narrative Strategy · Creative Direction
Context
A regenerative coffee project connected to The Andean Alliance for Sustainable Development, linking coffee, land and community through a sustainability-focused brand. Developed through PLOT, the production studio I co-founded for purpose-driven storytelling.
Key Results
GOLD ADDY Award and Sprudgie Award recognition
1 mini documentary, 40+ videos, 270+ photos, 200+ graphics produced
Turned complex sustainability into accessible, story-driven content
The Challenge
How do you communicate impact without turning sustainability into a marketing claim? The project needed a compelling narrative connecting the product to its people and place and worked as a long-term storytelling ecosystem rather than a single campaign.
Overview
Insight
Build a stronger narrative around Yungas Coffee, connect the product with its environmental and social impact, and differentiate it within the specialty coffee market — while documenting the people, places and processes behind it to build a reusable content library.
Overview
Strategy
Don't just tell people the coffee is regenerative — show the ecosystem behind it. The story expanded from People → Land → Coffee → Culture → Regeneration → Future, using real stories and visual evidence instead of generic sustainability messaging.
Overview
Implementation
Research, narrative development, interviews, documentary filming, short-form video and graphic content production — distributed across digital channels. Output: a ~7-minute mini documentary, 40+ vertical videos, 270+ photographs and 200+ graphic design pieces.
Content
The Challenge
Florianópolis: with 5,000+ members, the challenge wasn't growth but staying relevant in a competitive scene while coordinating a team that itself moves in and out of the city. Uruguay: building an audience and a sense of belonging from zero.
Overview
Insight
Digital nomads don't need another travel guide. they need people. Moving to a new city means rebuilding your social network from scratch. Community becomes core infrastructure for a nomadic lifestyle: find information, find people, find experiences, feel at home.
Overview
Strategy
Florianópolis: Curate & Differentiate: sharper event curation to build stronger connections and community value.
Uruguay: Build & Activate: Creating a space to find both information and people.
Overview
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Implementation
Florianópolis: event curation and promotion, content, moderation, team coordination.
Uruguay: built from scratch positioning, content, event planning, local networking — 230 members, 4 launch events.
Community Building / Event Curation
Digital Nomads Florianópolis & Uruguay
2024–Present
Community Builder · Community Manager · Event Curator
Context
Communities built around the digital nomad lifestyle — I've managed Florianópolis since 2024 and built Uruguay's from scratch in 2025.
Key Results
Florianópolis: 5,000+ members, 50+ events, 2.5+ years running
Uruguay: 230 members, 4 events, built from zero
Content
Brand Storytelling / Conscious Travel Culture / Content Production
Raíces Andinas
2025
Content & Narrative Strategy · Creative Direction
Context
Raíces Andinas is a travel project offering immersive Andes experiences, connecting students & travelers with local culture, nature and community.
Key Results
Strengthened Raíces Andinas' conscious-travel narrative and brand identity
Built a documentary-style visual storytelling library for the brand
Overview
The Challenge
The project needed to differentiate Raíces Andinas from conventional tourism, communicate cultural depth, highlight local communities, and make the experience emotionally desirable, balancing adventure with authenticity.
Overview
Insight
Strengthen Raíces Andinas' positioning around conscious travel and differentiate it from conventional operators by showing the human side of travel: communicating culture through storytelling, and building trust through authentic, emotionally compelling visuals.
Overview
Strategy
The shift was from student programs to experience storytelling: the narrative followed people → culture → landscape → experience → transformation. The destination became the setting; people and experiences became the story.
Overview
Implementation
Narrative development, documentary-style content, photography, video production and short-form content — built around local communities and cultural storytelling, then adapted across formats and channels to support the brand and the tour experiences.
Content
My own Personal Brand
Vale Cardo
Strategic Consulting · Personal Brand Growth
Context
10 years in marketing across industries: travel, e-commerce, tech, art and music,
6 years working remote,
4 years fully nomadic.
Key Results
Content mentor, AL10K agencies program — 130 brands mentored
Content mentor, e-commerce program — 80 brands mentored
Built two connected platforms around content strategy and nomadic life
The Challenge
Building a personal brand while constantly changing countries, roles and projects — as a strategist, creator, community builder and consultant all at once — without the story feeling scattered or diluted across too many things.
Overview
Insight
My range isn't a weakness to hide, it's the proof of the work: 10 years across industries, sustainability, cultural diversity, and art, design and tech communities show I can strategize, create and connect wherever the story lives.
Overview
Strategy
One person, two connected platforms: @loquevalecardo for the personal, nomadic voice and @plot.content for the strategic, creative-studio side — each feeding the other, turning lived experience into content, and content into consulting work.
Overview
Implementation
Documenting real travel, community-building and client work as it happens — reels, behind-the-scenes, long-form storytelling — while mentoring brands on content strategy through the AL10K agencies program and an e-commerce mentorship program.
Content